Tag Archives: Robert Eberan von Eberhorst

Origin Of The Species

Darwinian principles can be applied as much to automotive design and manufacturing as they have been to evolutionary biology. “Survival of the fittest” has been the recipe of enduring success for a number of car marques but it has also seen the extinction of many more.

From the very first cars – certain marques have driven down developmental cul-de-sacs whilst others have, through inspired progressive improvement, survived to the present day.

As one of the most successful surviving marques – it’s interesting to analyse some of the factors and earlier designs that assured Porsche’s initial establishment, success and ultimate longevity as a manufacturer of road and race cars.

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